Last Friday the 17th was the Press Release of New Balance CRT 300. And i was honored to be part of the team as the stylist for their commercial shoots this time.
The New Balance CRT 300 is a combination of the past and future, it's got the classic vintage style yet futuristic high tech that brings comfort to the shoes. Originally CRT 300 was called CT 300. They were designed in 1979 as the first pair of tennis shoes. As recent years "old school" has came back to fashion, the return of CT 300 is also inevitable. New Balance has launched the new CT 300 as CRT 300, incorporated with REVlite tech giving the shoes comfort and a lighter weight of 250g.
Because CRT 300 is tennis shoes, the venue was decorated with tennis theme, which made me felt hot even attending the event on a cold winter day, felt more like i was going to a sports game than a press release. New Balance was super thoughtful that even the cookies came in as mini CRT 300's. Not a moment at the press release wasn't delighting since New Balance brought in fun stuff and even held some intensive mini pingpong games!
因為是網球鞋的關係, 這次媒體發布會整個以網球場的感覺來布置, 讓在冷颼颼天氣參與的我一走進現場都覺得熱血沸騰. New Balance好用心, 連當天的餅乾都做成了CRT 300的樣子, 真的是有夠可愛的! 現場除了小食之外, 還有我個人覺得很復古的扭蛋機可以扭出CRT 300的徽章. 雖然只是一台機器, 但是不知道會扭出哪雙鞋子的心情就如同在下注一樣, 讓人很興奮, 增添了很多趣味. New Balance甚至還搬來了迷你乒乓球戰場, 讓人目不轉睛的盯著現場嘉賓的生死鬥. 整個發布會很難有冷場, 每一刻的無法錯過.