The Second Capsule cross-over collection of GUESS Original and A$AP ROCKY is out in Shanghai! Since their first capsule collection in the beginning of last year, a lot of people have been looking forward to the launch of second collection. After the the launch in LA, Japan and Hong Kong, now it available in Shanghai, Beijing, Chengdu and Taiwan! Unlike the first series, the "Ice Cream and Cotton Candy Club" a.k.a I.C.C.C.C is a homage to the nostalgic 90's. Filled with summer pastel colors, color blocking and the signature money sign of A$AP Rocky, the installment being unisex, includes pieces like cropped shirts and jacket, dungarees, flare pants and oversized shirts that reflects the fashion in the 90's.
A$AP Rocky hopes to bring back that unique 80's and 90's feeling to this generation as they have never experienced.
第二次GUESS original 跟嘻哈歌手A$AP Rocky的聯名系列來了! 自從去年年初他們第一次的合作系列之後, 大家都在期待第二系列的到來. 繼在洛杉磯, 日本和香港的發布後, 現在終於輪到了北京, 上海, 成都還有台灣了! 與上個系列不同, 這次聯名系列 "Ice cream and Cotton Candy Club" (也稱為 I.C.C.C.C) 向90年代至上濃濃的懷舊敬意. 系列裡面充滿了夏季甜甜的馬卡龍色系, 具衝擊性的撞色以及代表A$SAP Rocky十足的金幣符號$$$. GUESS Original X A$AP Rocky這次設計主打中性風格, 不管是短版上衣和外套, 吊帶褲, 喇叭褲還有Oversize的上衣都充滿90年代獨特的時尚風格.
透過這個系列, A$AP Rocky希望能帶給新一代年輕人那種獨特的90年代感覺.
On May 27th, Guess held a launch party for the two- day pop up shop (May 28th-29th) at Juice Shanghai. I was able to participate and take a first peek of the event to share with all of you readers. Juice, where the event and pop-up was held, was turned into a party surrounded by the theme "Ice Cream and Cotton Candy Club" with nostalgic video games, arcade games like pac-man, bean bags and candy, ice-cream, pop corn and cotton candy booths. It really felt like we just travelled through time and went back to the 90's.
Dun Worry if you missed the pop-up, the collection will be available on guess.com and on Tianmao!
5月27那天Guess 舉辦了GUESS Original x A$AP Rocky聯名系列的發布派對, 也揭開了28-29號連續兩天在上海Juice的快閃店活動. 我27號那天就替大家先去發布會探情報了~ Juice的現場被細心的布置成了一個以Ice Cream and Cotton Candy Club為概念的派對場所. 裡面有好多懷舊的電子遊戲機, 懶人椅, 還有各式的糖果, 冰淇淋, 爆米花等等"攤販" 讓人感覺彷彿做了時光機, 真的回到了90年代.